Listen to the market
I research what customers in your industry ask for, worry about and repeatedly complain about. Public reviews, customer discussions, competitors and search behaviour help reveal recurring needs.
WEB DESIGN IN GOTHENBURG · CUSTOMER JOURNEY · CONVERSION · AUTOMATION
Your website may not be the problem. It may be the symptom.
I look at how customers discover, understand and choose your business — and where trust, enquiries or opportunities may be slipping away.
Then we improve the parts that need attention. That might mean web design, SEO, the customer journey, quotes, booking, communication or automation.
DOMINIKA WEB STUDIOGOTHENBURG · WORLDWIDE
DIAGNOSIS FIRST. DESIGN SECOND.
01UNDERSTAND CUSTOMERS
02FIND THE FRICTION
03MAKE THE RIGHT CHANGES
I don’t start by selling you a new website.
First, I work out why customers choose your business — or why they hesitate.
Examine the customer journey
How do people find you? What do they see first? Do they understand the offer and trust the business? Is the next step easy? I follow the path from first impression to enquiry, booking or purchase.
Find the friction
We identify where you may be losing trust, enquiries, bookings, sales, time or returning customers. We separate what the evidence supports from what needs further investigation.
Improve what matters
The answer may involve your website, conversion structure, service pages, local SEO, AI-search visibility (AEO), quotes, booking, customer proof, languages, CRM, follow-up or automation. A completely new website is not always the answer.
Measure the outcome
We choose relevant measures: enquiries, bookings, completed forms, qualified leads, conversion, organic visibility, repeat business or time saved. Where measurement is feasible, we compare the starting point with what happens after the changes.
More than a design idea.
Studying customer behaviour and reducing friction are established practices in UX, conversion rate optimisation (CRO) and customer experience. Published cases show how targeted changes can sometimes have a substantial business impact.
A physiotherapy clinic reported website conversion rising from 4.87% to 14.77% after a more patient-centred redesign.
MarketingSherpaHelpSystems reported 128% more product-trial downloads after behavioural analysis led to customer logos being moved higher up the page.
O8 / HelpSystemsThe Tata Motors case reports ten times more monthly leads and three times more form conversions after a customer-experience audit and website rebuild.
ibs Fulcro / Tata MotorsA UK ecommerce business reported 38% higher conversion, 22% higher online sales and 40% fewer reported usability issues after improvements informed by customer feedback.
Midsummer AgencyExternal published case studies. These results belong to the respective businesses, not Dominika Web Studio. Results vary between businesses.
A stronger digital presence should make a difference to the business.
When customers compare two businesses, the one with the clearer, more professional website often feels more trustworthy. I help you win that trust — and make the next step easy.
Look professional
A modern first impression that reflects the quality of your business.
Build trust
Clear information, social proof and thoughtful customer journeys.
Get more enquiries
Every page guides visitors towards contact, booking or purchase.
Make work easier
Smart flows reduce repetitive work and missed leads.
Good design captures attention. Good structure turns it into action.
One featured project, shown up close.
Alishba by Moa shows how a warm premium feel, clear treatments and smart booking can come together in a calm digital experience.
alishba-by-moa.se
MASSAGE · BOOKING · BILINGUALConcept project
Alishba by Moa
An elegant mobile-first experience with treatments, pricing, Bokadirekt, a waitlist and clear contact paths.
FeelWarm · calm · premium
FocusServices · booking · mobile
Clear levelsSTART GROWTH ADVANCED
Choose based on what the website needs to do for the business.
We choose the scope after the analysis. The levels below show implementation pricing; you receive a clear proposal before work begins.
Professional presence
5 000 SEK
+ VATLook professional and make it easy for customers to understand, trust and contact you.
- Up to approximately 5 pages
- Custom design for mobile and desktop
- Contact/quote, map, hours and reviews
- Basic SEO, domain and SSL
- Booking link, legal structure and publishing
- 1 revision + around 7 days of support
Basic analytics are included. The exact scope is agreed in the quote before the project begins.
Ideal for a cleaning company, small salon, massage therapist, café, restaurant or tradesperson.
Discuss StartLeads, bookings & customers
8 000–12 000
SEK + VATUse the website actively to generate more enquiries, bookings and customers.
- Approximately 6–8 pages
- More tailored information architecture and design
- Structured service pages and a clearer conversion journey
- Structure for FAQs, case studies and genuine proof
- Analytics and stronger on-page and local SEO foundations
- One straightforward third-party integration where appropriate
The exact scope, page count, languages and integrations are defined in the quotation. Larger websites, multiple languages and advanced integrations are quoted separately.
Ideal for an established salon/spa, construction company, accounting firm, consultant or B2B service.
Discuss GrowthSystems & automation
Individual quote
Based on scope · excluding VATFocused automation projects may start at around SEK 15,000. Ecommerce, customer portals, databases, memberships, CRM, custom integrations and larger systems are quoted individually according to scope.
- Ecommerce, payments and product catalogue
- Accounts, memberships and client portals
- Advanced booking flows and databases
- CRM, lead flows and email follow-up
- AI FAQ, automation and custom workflows
A fixed price is provided after features, integrations and scope have been defined.
Request a quoteThe Start package does not include ecommerce, customer accounts, databases, advanced custom booking systems, large multilingual websites, custom AI automation, large catalogues, full branding, unlimited revisions or ongoing maintenance.
The tools we choose after the diagnosis.
The findings determine which services are needed. We combine web design, SEO, conversion improvements and automation around your business goals, keeping what already works.
Web design & redesign
Business websites, landing pages and new versions of websites that no longer feel professional.
Ecommerce & booking
Online stores, payments, Bokadirekt and other booking integrations that simplify the customer journey.
SEO & multilingual sites
Clear content structure, local service pages, metadata and language versions for the right markets.
Maintenance & improvement
Updates, content, technical care, SEO improvements and new integrations when needed.
Leads & follow-up
Automate replies, qualification, reminders and email follow-up so fewer opportunities are lost.
CRM & workflows
Connect forms, bookings and customer data to smarter internal processes without unnecessary manual work.
AI & AUTOMATION
Less repetitive work. More time to grow.
I can automate repetitive parts of the business — such as enquiries, customer follow-up, booking flows, lead handling and internal workflows — so you spend less time on manual work and more time growing the business.
New enquiry
The customer receives a fast, professional response and the right next step.
Smart lead handling
Information is collected, organised and sent to the right place without duplicate work.
Automated follow-up
Reminders and email flows help the business follow up on time.
Better internal structure
CRM and workflows make it clear what is happening with each customer.
Optional add-ons
Continued support after launch.
Unlimited maintenance is not included in the base price. Choose ongoing support only when it creates value for the business.
Website updatesHosting & technical careContent changesSEO improvementsAutomation maintenanceNew integrations
Have a business idea?
Tell me what you want to create or improve. I’ll help turn the idea into a clear website, customer journey or digital solution.
FAQ
Common questions before we begin.
What do I get for SEK 5,000?
A professional business website of up to around five pages with custom responsive design, contact paths, basic SEO, domain/SSL, publishing, one revision round and around seven days of support. Exact scope is confirmed in the proposal.
How do I know which level I need?
Start is for a professional presence. Growth is for actively generating leads or bookings. Advanced is for selling, automating or managing parts of the business.
Can you connect Bokadirekt or my existing system?
Yes. A simple link or standard integration can be included in Start. More advanced booking flows and custom integrations are quoted based on scope.
Is ongoing maintenance included?
The base package includes around seven days of post-launch support, but not unlimited maintenance. Updates, technical care, SEO and automation maintenance can be added separately.
Are the portfolio projects paying clients?
Projects that are not client commissions are clearly labelled as concept projects. They demonstrate design direction, problem-solving and how a solution could work for that industry.
DWStrategy, design and smart systems — brought together in one studio.
About me
I look at the business behind the website.
I’m Dominika, founder of Dominika Web Studio in Gothenburg. My background in sales, marketing, customer contact, customer experience and relationship building shapes how I approach digital projects.
I try to understand how the customer thinks. What builds trust? What causes hesitation? What needs explaining? What makes it easy to book, buy, request a quote or take the next step?
I look at how the business communicates, sells, welcomes customers and follows up. Sometimes it needs a new website. Sometimes it needs clearer information, better structure, stronger customer proof, better Google visibility, a simpler quote process or automated follow-up.
I don’t build websites just for the sake of it. I help businesses become easier to find, understand, choose and do business with.
Clear from the start.
- Scope and price agreed before work begins. Changes and additional costs require your approval first.
- You keep control of your domain and key accounts. We clarify access and responsibilities at the outset.
- Clear project stages, with honest explanations of what is custom-built and what uses external systems.
- Testing before launch and clearly defined support afterwards. We keep what works and avoid unnecessary redesigns.
Free mini-analysis
Your business, seen through your customers’ eyes.
Tell me a little about your business. I look at how customers find, understand and contact you, then identify a few areas worth improving.
No obligation, and no automatic recommendation to rebuild your entire website. This is an initial assessment, not a full audit.