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Concept project · Hair & beauty · Gothenburg

Utby Hair

A complete interactive redesign concept bringing the salon’s treatments, inspiration, products and customer journey into one coherent mobile experience.

TypeDemo / concept
IndustryHair & beauty
FocusBooking · shop · mobile
Utby Hair · interactive HTML preview

Transparency: This is a concept project illustrating Dominika Web Studio’s design and problem-solving approach. It is not presented as documented paid client work.

From salon visit to a connected digital journey.

Visitors can discover treatments, view results, explore hair products, open individual product pages and test the cart and checkout without leaving the concept.

01 · SALON

Treatments and results

An editorial homepage communicates the salon’s atmosphere, offer and path to booking.

02 · SHOP

Products worth exploring

Product listing, individual product views, cart and a realistic checkout demo create a connected purchase flow.

03 · MOBILE

Navigation that stays together

Menus, links, language controls and return paths are designed to remain inside the standalone demo.

Functionality included.

The concept demonstrates both a visual direction and working front-end flows for a modern salon.

  • Responsive salon homepage and mobile menu
  • Treatments, results and contact area
  • Product listing and individual product views
  • Cart and checkout as a front-end demo
  • Language switching where included in the concept
  • Interactions and animation inside a standalone HTML preview

Does your salon need a better digital customer journey?

Website design, booking and product sales can work together in one experience that feels as considered as the business itself.

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